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In a world where optimizing performance is increasingly seen as a balance of both physical and mental fitness, The Brain Always Wins 2 by Dr. John Sullivan and Chris Parker arrives as a powerful and timely guide. Written in an engaging, conversational tone, this book delivers cutting-edge brain science in a format that is accessible, actionable, and highly relevant for coaches, athletes, sports vision professionals, and anyone invested in long-term health and high performance.
Dr. John Sullivan is a clinical sport psychologist with decades of experience working at the highest levels of elite sport, military, law enforcement, and business. Known for his pioneering work on brain health, performance, and resilience, he brings unmatched expertise to the neuroscience of human potential. Chris Parker, a writer, an experienced educator and martial arts coach, complements Sullivan's scientific depth with storytelling and clarity that make the material resonate.
Together, they have updated their widely acclaimed original book to reflect the latest scientific research and practical insights gained since its 2016 release. The Brain Always Wins 2 represents a new standard in accessible performance science.
The core message is simple but profound: the brain is the central governor of human experience, and learning to manage it is the key to unlocking peak performance and well-being. This book invites readers to take their brain as seriously as they take their physical training. It's a mind gym manual that blends science, practical activities, and storytelling to create a compelling case for brain-first development.
This message is especially pertinent for sports vision professionals who already understand the importance of decision-making speed, situational awareness, and cognitive resilience. Sullivan and Parker show how better brain management supports precisely these domains.
At the heart of the book is the authors' seven-part brain management framework known as P.R.O.C.E.S.S., which stands for:
Each chapter explores one of these pillars with a mix of scientific insights, practical applications, and hands-on activities. Importantly, the book emphasizes that no one-size-fits-all solution exists—the goal is to craft a personalized, evolving brain management plan.
NeuroTracker and other leading performance products are covered in the context of well-tested neurotechnologies that can aid cognitive development. This aligns with Dr. Sullivan's evidence-based but commercially neutral endorsement of tools that support brain health and cognitive functioning. Sports vision trainers in particular will find this section practically useful.
The book functions not just as a guide, but as a flexible workbook. Each reader is encouraged to customize their own PROCESS, selecting from a wide range of exercises and technologies that suit their context, goals, and lifestyle. The modular structure means readers can skip to what they need most, or take a more linear path through the content.
The tone is empowering throughout. Rather than prescribing rigid rules, Sullivan and Parker provide a robust framework that adapts to individual needs—ideal for professionals coaching athletes across a range of disciplines and cognitive baselines.
A recurring theme is that brain performance governs all other forms of performance. Whether you're looking to improve reaction times, sharpen emotional control under pressure, or sustain high-level focus, the brain is the place to start. And with the growing scientific consensus around neuroplasticity, this book shows that meaningful change is possible at any age.
As a bonus, the conversational style—featuring transcripts of real dialogue between the authors—makes the complex content surprisingly digestible. It also reinforces the authors' belief in the importance of mutual respect, collaboration, and lifelong learning.
The Brain Always Wins 2 is particularly relevant for sports vision professionals looking to elevate their training programs. Key chapters on cognitive function, emotional management, and synergy provide science-backed guidance on how to integrate vision training, neurotechnology, and mental performance strategies into a cohesive whole. If you're already using tools like NeuroTracker, this book will deepen your understanding and provide new ways to contextualize your work.
In short, this is a must-read for anyone working at the intersection of the brain and performance.
Welcome to the Research and Strategy Services at in today's fast-paced.
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